Nikola Salim – Creative Copywriter Brazilian/German, based in Amsterdam.
I take 'weird' as a compliment.
When I first started as a creative,
I learned that 'normal' doesn't stick.
It doesn't turn necks in the meeting.
It doesn't make people take you seriously,
even if it's to disagree.
So, I rather go the other way around.
I chase whatever's different:
stuff that makes people feel stuff.
And I have fun along the way.
This is my approach for everything I do,
and everything I've done:
from copywriting to assisting art directors,
from planning to marketing,
and even for when I've worked making sushi
– a little less on this last one,
since being super innovative
while handling finger-chopping knives
can be quite challenging.
If you like what you see,
hit me up and let's be weird together: