Nike Football / Pelear Sempre
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To a FIFA Club World Cup champion, being demoted to the second division of the Brazilian Football League is rough. But you know what? Nothing was ever easy to S.C. Internacional. So to inspire Inter to win its way back, we came up with the line "Pelear sempre", which means "Always Fight".







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Manifest:



"It seems like a nightmare.
But it’s not.
The wound is open
for everyone to see.
A wound deeper than all the others.
One that we’ll carry forever.
Not with shame.
But as a trophy.
Because in a warrior’s body,
the bigger the scar,
the bigger the respect.
Pelear Sempre."



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Inter's new jerseys were inspired by their stadium, the Beira Rio. To launch it, we told the story about how it was built: by the fans themselves.