Nike / Just Do It

On our free time at W+K, me and other Nike copywriters used to have fun trying to beat the “Yesterday You Said Tomorrow” headline. I guess we failed, but I’m still super proud of these.

"Train until your mother becomes your #2 fan."

"Sometimes the path to creating something new is repeating the same thing everyday."

"You might be losing to someone by W.O. right now."

"Start now. You're already a day late in Japan."

"When the crowd shouts your name, remember they're still missing your last name."