Nike / Just Do It
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On our free time at W+K, me and other Nike copywriters used to have fun trying to beat the “Yesterday You Said Tomorrow” headline. I guess we failed, but I’m still super proud of these.




"Train until your mother becomes your #2 fan."




"Sometimes the path to creating something new is repeating the same thing everyday."




"You might be losing to someone by W.O. right now."




"Start now. You're already a day late in Japan."




"When the crowd shouts your name, remember they're still missing your last name."