The Olympics were about to start in Brazil and Nike wanted to invite everybody to not-make-any-excuses-and-run. To tease the campaign's main spot, we got to use the spare time from the actual shooting to film some short videos with these well known famous brazilian athletes. It ran on Nike's social media and also on Snapchat (it was the first time a brazilian brand has run something on it).
"It's up to you to turn your shoes into running shoes."
"Concrete is watered with sweat."
"Your jersey is worth the sweat you put into it."
"Within a 1-mile radius there's plenty of 1-mile tracks."