Nike Rugby / Pumas

October 25th, 2015. The Pumas were about to play their second-ever Rugby World Cup semifinal. The last time they got this far was in 2007, so we thought it would be great for Nike to join the scrum and help pushing the team a little further. We did an ad for an argentinian newspaper and two social media posts. Did they win the game? Nope. But did they care? Yes, they were very pissed.