Subway / Social
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I had the opportunity to work on Subway's social for a little while. The goal was to make people try new things everyday. Zero budgets but super engaging audience. It was fun.

"WHAT IF you work better wearing a costume?

WHAT IF your favorite sub is the Subway Melt?

You'll only find out if you try."

"WHAT IF your true vocation is to play bowling?

WHAT IF your favorite sub is the Roast Beef Subway?

You'll only find out if you try."

"Try competing with your B.M.T. in a staring contest."

"Try typing with your eyes fixE3D o0n th[9is de3LICIO0O;USs su'B.,,...."

And, hey, a lot of people actually tried it.
Like this guy:

And this other guy, I guess?

But my very favorite is still this one:

"Give a raise to whoever is making these Subway ads imediately. Very Creative".

Well, Gabriel... if you ever read this, thank you so much. I owe you a sub. And I've already bought it. It's waiting for you. For as loooong as you need. In the back of a drawer. Take your time.